SolarWorld summit convenes authorized installers across U.S. announces ‘Stronger Together’
Monday, Sep 23, 2013
More than 250 people from every region of the United States and nearby islands are convened for an inaugural, two-day annual summit meeting of SolarWorld’s authorized installers, where they are reviewing the latest product, manufacturing and marketing advances in support of high-reliability solar solutions from SolarWorld, the largest U.S. solar manufacturer for more than 35 years.
The summit meeting has brought together many representatives of the company’s large but still fast-growing core of authorized installers, which have more than doubled in number since 2011. The authorized installer program provides all of the elements that installers need to offer complete solar solutions to their customers, including co-marketing, lead generation, design services, financing options and turnkey systems.
The summit, titled “Stronger Together,” is showcasing the SolarWorld-led network’s strength amid industry turmoil as well as its commitment to domestic manufacturing and high technological performance, innovation and reliability.
Paula Mints, founder and chief market research analyst of SPV Research, offered an overview of world industry trends on Thursday. Mints, who has studied the solar industry for 16 years, said aggressive pricing beginning in 2009 has squeezed manufacturers’ margins, limiting money for research and development as well as quality controls. The pressures have resulted in business failures among U.S. and European manufacturers, Mints said. A healthy solar industry needs diversified regional markets and domestic manufacturing, she said.
Attending authorized installers gathered Thursday at a Portland hotel. Today, they are convening at SolarWorld’s U.S. manufacturing operations in Hillsboro, where they are taking in-depth tours of the facility, the largest solar-manufacturing plant in the Western Hemisphere.
Source: Business Wire