PV BrandMonitor 2011/2012 - UK - discover the brand awareness of solar manufacturers

Wednesday, Aug 08, 2012

Research and Markets (http://www.researchandmarkets.com/research/hr3nr6/pv_brandmonitor_20) has announced the addition of the "PV BrandMonitor 2011/2012 - UK" report to their offering.

EuPD Research carried out the PV BrandMonitor survey in UK to discover the brand awareness of solar manufacturers on one of the European key markets. Knowing what the image of a brand is, as well as finding out how the perception of it is changing is an important foundation stone to successful marketing strategy. These assets can assist in conducting targeted marketing in an atmosphere of competition for end customers.

Content

- Attitude and reception analysis

- Readiness to invest in a solar plant

- Analysis of advertising effects

- Perception of activities in the field of sports sponsorship

- Evaluation of brand awareness by recall and recognition tests (top-of-mind etc.)

- Identification of brand recognition in the form of brand associations (unaided)

- Individual analysis of brands (awareness, associations, attributes)

Source: Business Wire